The soda game just got a whole lot sexier. With so many cola producers rolling out new, niche beverages that are flat out beyond gimmicky (Dr. Pepper 10, Pepsi Next), an old favorite has opted instead for a fashionably hot makeover that should attract label lovers and horny dudes alike.

Award-winning body artist Carolyn Roper painted two hot promo models as Diet Coke bottles, recreating Jean Paul Gaultier's latest 'Night & Day' designs for the brand at Harvey Nichols today (4/16) in London, England.

In an industry that's seen a lot of WTF fails, this is a marketing win.

Check out the creeper in the background in the first pic. No shame in that guy's game.