For the alley drunkard, knowing the difference between scotch and rye whisky sort of falls on deaf livers ears. However, on the barstools of civil society sits a bright-eyed and bushy-tailed boozehound who is not only thirsty for a good ol' whisky buzz, but also for the knowledge behind that brown medicine that has him swingin' at everything that moves by the time the bar closes.
If you're a Bourbon fan, you already know that Kentucky is your friend, but traveling the Kentucky Bourbon Trail opens up 200 years of distillery history that will make your love of the awesome brown liquid even deeper. Plus you'll be able to wax historical with your neighborhood barman.
The global beer market is under siege. Powerhouse companies Anheuser-Busch InBev (ABI) and SABMiller have spent nearly $200 billion over the last decade, buying up the majority of brewers on the planet. What they have effectively created is a two-armed mega-beast of brew, capable of severing the heads of anyone else who dares to make beer within our solar system.
In an attempt to not be tortured and burned at the stake by their customer base, executives at Maker’s Mark have announced that the distillery no longer plans to cut their world famous bourbon with water.
While alcoholic folklore often paints a rotten picture of a man on a mission to drink himself blind with things like household chemicals, kerosene and anti-freeze, it is the consensus of “the committee” that not even the most desperate of the breed would dare knock back a bottle of decade-old beer.
To the wild-eyed booze enthusiast, it is a sometimes-necessary evil to cut 80 proof whiskey with diet soda, to keep that girlish figure without having to throw your balls up over your shoulders and just do shots. Good news, friends -- it's also an efficient way to get tanked.
Like a wingman cleverly disguised as an iPhone case, the Intoxicase always has your back. It will not only defend your phone from harm, it's also at the ready to pop open your beer (no more searching for openers or banging the bottle on the table), and will even tell you if you've had a few too many.
Since the Belgians took over Anheuser-Busch four years ago, the brewer has been searching for new ways to cut costs while their mad scientists relentlessly work to develop new product lines -- including Bud Light Platinum and Bud Light Lime -- in an attempt to attract the more discriminating beer connoisseur.
