One of the more embarrassing female wardrobe malfunctions is the unfortunate front wedgie known as the "camel toe."

Fans of 'Sex and the City,' yoga pants and spandex will be excited to learn about the Smooth Groove, a product that was developed to eliminate this "first world problem."

The Smooth Groove (left) shields the lady’s hoohah from her crotch fabric’s nomadic tendencies. Surely, this will cause every woman with a spray tan and a landing strip to rejoice. Of course, the alternative to shoving the broken off end of a shoehorn down your pants is to just buy pants that aren’t too small. That may sound extreme, but desperate times and all.

Also, would it have killed the manufacturers to name the product something that can be said with a straight face? Sheesh.

[Via Smooth Groove]