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Tostitos Breathalyzer Bag Is a Super Bowl Party Game-Changer

Tostitos wants people to eat, drink and be safe this Super Bowl.

Just in time for the country’s premiere sporting event, the chipmaker has introduced a new bag that comes with a breathalyzer. The aptly-named “Party Safe” bag will even summon an Uber for you if you’re a too sloshed to get yourself home.

According to Adweek, the bag:

…comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a “Don’t drink and drive” message.”

To further encourage people to use Uber, the bag comes with a deal giving them $10 off their ride on the day of the Super Bowl.

“Our goal is to remove 25,000 cars from the roads that Sunday evening,” says Jennifer Saenz, Frito-Lay’s chief marketing officer. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few easy taps away.”

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