The new .xxx web domain addresses isn't just making it even easier for people to find smut on the Internet, it's also freaking out colleges. So much so, they are buying up all the pornified variations of their names in an attempt to protect their brand.

The University of Kansas, for example, dropped $3,000 to snatch up dozens of websites such as www.KUgirls.xxx and www.KUnurses.xxx. Oh to be a fly on the wall of that meeting. "Should we buy KUshaved.xxxx? What about PleasantlyplumpJayhawks.xxx?"

And it's not just colleges who are taking preemptive action -- companies like Nike, Target and Pepsi have also purchased their .xxx domain names, forcing those who appreciate the erotic qualities of soda, sneakers and bargain shopping to look elsewhere.

There is at least one organization, however, which is using the .xxx web address the way it was intended. Nudity-friendly animal rights organization PETA has bought the PETA.xxx domain name, and intends to launch a pornographic website to promote their cause.

[Via Yahoo!]