Why Does This Vodka Cost $3,000 Per Bottle?
Elit by Stolichnaya has been trying to up their vodka game with high-priced, high-class brands that have gone through more cold-filtration and aging than a cryogenics lab. Their new "Pristine" brand - priced at $3,000 a bottle - should come with a heavenly light shining on it at all times.
Stolichnaya announced the "elit Pristine Waters Series Himalayan Edition," which uses water collected from the freezing cold majesty of the Himalayas.
The water comes from a special reservoir located 10,000 miles above sea level in Nepal. Stolichnaya claims the mountain range serves as the perfect filter for vodka water since the melted snow runs through several layers of rock making it "some of the most unspoiled in the world." I'm sure that calling a vodka "extra virgin" would be a little too misleading.
If that's not impressive enough, the price tag is certainly eye-popping. Each bottle of the special vodka costs a whopping $3,000 and comes with a handmade oak case and a special golden ice pick. We imagine it's the kind of vodka that God would have in his martini.
[Via Robb Report]