Ninety-nine bottles of beer on the wall, meet 99 cans of beer in the box.

Peacemaker Anytime Ale has done a very public service and introduced its 99-pack.

Yes, 99 beers in one pack. For $99. That's a dollar per beer, which means it's super high quality -- as long as your barometer for quality is being in a frat.

Our head is spinning just thinking about this. Then, it'll be spinning from the hernia we get trying to lift it. And, then, it'll be spinning from the buzz we worked up trying to plow our way through the 99-pack.

We'd like to thank the marketing guru who came up with this idea. He should be honored with a Nobel Prize. They give Nobel prizes for mass beer sales, right? No? Well, they should.