Trick plays in football go back almost as far as the wishbone formation and, when done right, they look brilliant.

This middle school football team from Missouri pulled off something called 'The Ugly Kardashian,' a play that's as effective as the K-family is overexposed.

The quarterback takes the snap and acts like he's going to talk to the referee about an issue with the ball while the defense stands around. Quicker than you can say "Kris Jenner likes publicity," the QB darts toward the end zone, leaving the other team more cross-eyed than if they had been forced to sit through a 'Keeping Up with the Kardashians' marathon on E!