How Much Will The Average Guy Spend On Valentine’s Day?
Who says romance is dead? It's clearly alive and well -- and has a price tag attached.
If you've ever wondered just how much of a boon Valentine's Day actually is to the economy, wonder no more. According to the National Retail Federation (sounds like a fun bunch), Americans will spend $17.6 billion total on Cupid's holiday, with the average person shelling out more than $126. That's a lot of hooch!
And since that number is up nearly 10% from last year -- in fact, it's the highest figure ever in the survey's decade-long history -- it doesn't look like the recession has put much of a dent in people trying to get laid or making up for a year of being a crappy partner.
So how much will each of us spend?
The average guy is expected to drop almost $170 – nearly twice as much as women. And it's no surprise that jewelers will see a lot of that cash. Total spending on rings, necklaces and other shiny baubles could reach $4.1 billion. Consumers are also expected to spend $3.5 billion for evenings out, and another $1 billion per category on flowers, candy, clothing, gift cards and motel rooms for just one hour.