
Tostitos Breathalyzer Bag Is a Super Bowl Party Game-Changer
Tostitos wants people to eat, drink and be safe this Super Bowl.
Just in time for the country's premiere sporting event, the chipmaker has introduced a new bag that comes with a breathalyzer. The aptly-named "Party Safe" bag will even summon an Uber for you if you're a too sloshed to get yourself home.
According to Adweek, the bag:
...comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message."
To further encourage people to use Uber, the bag comes with a deal giving them $10 off their ride on the day of the Super Bowl.
"Our goal is to remove 25,000 cars from the roads that Sunday evening," says Jennifer Saenz, Frito-Lay's chief marketing officer. "Whether watching the big game at a friend's house or at a local bar, a safe ride home is just a few easy taps away."
More From GuySpeed



![Chris Janson Shares Details of Terrifying House Fire: ‘I’m Just Grateful to Be Alive’ [Pictures]](http://townsquare.media/site/204/files/2021/04/chris-janson-home-fire-interview-pictures.jpg?w=980&q=75)

![[RADIO STATION] is Available on Amazon Alexa-Enabled Devices](http://townsquare.media/site/241/files/2017/09/alexa-amazon-echo-dot.jpg?w=980&q=75)


