Rolls Royce Releases ‘Year of the Dragon’ Phantom Exclusively in China
Rolls-Royce has long been the car of choice for people who want to show the world that they are filthy rich. How do you say filthy rich in Chinese?
The 2012's Rolls-Royce Phantom will roll out in China's show floors with a special "Dragon" edition. The exclusive model is identical to the new Phantom in terms of engineering and what's under the hood, but the interior is a crimson red designed to celebrate the "Year of the Dragon."
The Dragon edition comes with plush embroidered seats, throw pillows and LED illuminated door sills. The wood panel interiors can also be altered to fit the owner's preference.
It's a smart marketing move on the part of Rolls-Royce, releasing the car in China and not the US. After all, China already has all of our money.
[Via Teche Blog]